TCU's goal is to prove the preseason rankings right, take the next step by reaching the College Football Playoff.
The 2015 Big 12 football season opens with all 10 teams in action across the dates of September 3-5.
With a third consecutive Big 12 title in its sights, Baylor hopes to also take the next step and reach the College Football Playoff.
Retooling and improving the offense will be up to new coordinator Lincoln Riley along with Baker Mayfield, a transfer from Texas Tech who has been named Oklahoma's starting quarterback.
The Rotary Lombardi Award Committee has released the final Preseason Watch List for the 2015 Rotary Lombardi Award, adding five new Big 12 names to the list.
Late-season surge plus 16 returning starters gives Oklahoma State optimism.
Influx of talented freshmen will be counted on as Charlie Strong enters his second season at Texas.
Seventy percent of Big 12 football teams will open the 2015 slate ranked or receiving votes in the Preseason Associated Press Poll.
With 18 starters and solid depth, West Virginia has ability to be a dark horse challenger in Big 12 race.
Twelve former players with ties to the Big 12 Conference were named to the Football Writers Association of America's 75th Anniversary All-America Team.
If Kansas State confounds the preseason predictions, the Wildcats will need production from new players at quarterback, receiver and running back.
Nine Big 12 student-athletes have been nominated to the 2015 Earl Campbell Tyler Rose Award Watch List, including 2014 award winner TCU quarterback Trevone Boykin.