The Big 12 Conference, in conjunction with digital partner NeuLion, Inc., has announced the launch of the Big 12's new mobile solutions for Apple iPhone and Android platforms.

Powered by NeuLion technology, the Big 12 apps give fans access to a complete repository of on-demand video that includes various highlight packages along with exclusive content. The Big 12 Sports iPhone and Android solutions have been specifically designed and developed with a suite of video, audio, statistics, content and more, all in one convenient app.

"We are excited to provide yet another avenue for information for the passionate Big 12 fans," said Tim Allen, Senior Associate Commissioner of the Big 12 Conference. "It is the perfect way for our student-athletes, alumni and fans to follow all the great things about the Big 12."

The functionality and features of the application includes: News, Schedules, Scores, Standings, Photo Gallery, Live Stats. Video On-Demand and Live Audio Streaming are also part of the product. All the development, testing and implementation of the Big 12's mobile apps were done in-house with NeuLion's industry experts. Their new mobile application provides the Big 12 Conference the ability to extend all the compelling content on Big12Sports.com to a mobile setting and connect with Big 12 fans at all times.

"With NeuLion's platform, we can take video one time and stream to many different consumer devices. Our mobile solution brings the exact same PC viewing experience to mobile. The look is sleek and seamless. All the features and functionality are the same. Our platform is able to synchronize all the video that is distributed to both the PC and mobile consumer," said Chris Wagner, Executive Vice President of NeuLion.

The Big 12 Sports apps can be downloaded from their respective stores for both Android and Apple. Visit Big12Sports.com/mobile for more information.

About the Big 12 Conference
Beginning July 1, 2012, the Big 12 Conference will be comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Missouri, Oklahoma, Oklahoma State, TCU, Texas and Texas Tech. The Big 12's footprint encompasses five states with over 40 million people. More than 4,100 student-athletes from across the United States and around the World compete annually in the 23 sports sponsored by the Conference.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.