The Big 12 as a whole ranked third in the nation among conferences in average attendance (11,507). The league has averaged more than 10,000 fans each season since 2005-06. The Big 12 drew more than 1.9 million fans overall, just shy of reaching the two million fan plateau for the sixth straight season despite having two fewer members in 2011-12.
Kansas led the Big 12 with an average of 16,445 fans, placing No. 10 nationally. The Jayhawks were followed by Iowa State at No. 24, Kansas State at No. 25 and Texas at No. 30. Rounding out the league rankings were Missouri (32), Oklahoma State (43), Texas Tech (49), Oklahoma (53), Baylor (62) and Texas A&M (71).
With the addition of three schools, the Division I attendance in 2012 was fourth all-time at 27,691,051 and showed an increase of 64,886 fans from 2011. The record was set in 2008 at 28,135,901.