Rick Hughes, President & CEO of the Kansas City Convention & Visitors Association, writes about the importance and the economic impact provided by the Phillips 66 Big 12 Men's Basketball Championship.

Some facts that support the strength of Big 12 men's basketball this season.

CBSSports.com's freshman of the year watch has two Big 12 players listed at the top.

Oklahoma State golfer Kelsey Vines has embraced and overcome her underdog status.

Kellis Robinett of the Wichita Eagle writes about an overlooked reason why Kansas State has been so successful this season.

Interesting Q and A here with ESPN's Fran Fraschilla, who this season returned to Big Monday working Big 12 games.

New Texas Tech football coach Kliff Kingsbury might be the king of cool, but he also displays substance to go with the style.

Even with another new quarterback - Bryce Petty, who is known as a "freak of nature" - Baylor is confident that it can contend for the Big 12 title in 2013.