Your Humble Correspondent asks
permission to rant. The recent trend is for equipment companies to "advertise"
their new lines by asking the schools to wear the new stuff in games, games
that are being televised. The companies pay the schools to wear their gear so
the schools are compelled to comply.
As YHC is approaching 60, he readily admits
to being out of touch with what the young kids like. It was 20 years ago when
Michigan's Fab Five started wearing knee-length, baggy shorts. Ten years prior
to that, Georgetown's Patrick Ewing started the craze of wearing a t-shirt
under his jersey.
That's all well and good. After all, the
uniform(s) remained the same.
Based on recent developments, there is
nothing uniform about uniforms. Anything goes in the name of fashion and moving
merchandise. (And, apparently, the passive advertising is working well and the
new styles are flying off the racks at sporting goods stores.)
But "anything goes" is going too far.
YHC appoints himself as commissioner of the fashion police. Cincinnati wore
these unis in the Big East Conference tournament. YHM says that's why the Big
East dissolved.
In its first-round game against Texas
Tech Thursday, Kansas wore new uniforms as part of adidas' marketing campaign.
The shorts' design is what makes YHC's eyes bleed. We're playing basketball
here, not making a trip to the beach.
Baylor added insult to fashion injury with a similar style for its quarterfinal game. And YHC is on record that he liked Baylor's bright yellow "highlighter" uniforms that debuted last season.
These uniforms that have a shredded look are being described as "camouflage" which is an insult to that word. Caomouflage is supposed to make you blend in to the surroundings.
Uniforms are supposed to have the school
colors and the numbers and conform to whatever rules are stipulated. The new
uniforms being marketed aren't illegal based on NCAA guidelines.
The coaches of the schools committing
these uniform turnovers say that the players love wearing the new styles. Fine.
Then YHC can say he thinks it's silly and that the uniform combinations, colors
and styles are ugly.
YHC also realizes that this is about
stacks of dead presidents. YHC just wishes the adults at the schools act like
they're in charge. Tell the equipment companies, "Thanks, but no thanks."
And while I'm thinking about it ... GET
OFF MY LAWN!