The music festival is a free, non-ticketed event open to the public on a first-come basis. In the past, the event has drawn over 150,000 people over the three days.
“The NCAA March Madness Music Festival is one of the premier events of Final Four weekend that allows all fans, including those without tickets to the games, the opportunity to enjoy the atmosphere surrounding the basketball championship, while also listening to top musical acts,” said Dan Gavitt, NCAA vice president of men’s basketball championships.
The event is broken down into three days: the AT&T Block Party – Friday, April 4 (4-10:30 p.m.); the Coco-Cola Zero™ Countdown – Saturday, April 5 (Noon-9 p.m.); and the Capital One JamFest – Sunday, April 6 (3-10:30 p.m.).
The performing acts for the 2014 March Madness Music Festival will be announced at a later date. Past performers include Dave Mathews Band, Kenny Chesney, Sting, Jimmy Buffet, The Black Keys, Muse, Zac Brown Band, LL Cool J, The Kings of Leon, among others.
To get the latest information about the music festival, and all NCAA Men’s Final Four events, visit www.NCAA.com/finalfour.
“The area [former Reunion Arena location] holds significance as the site for the 1986 NCAA Final Four so it has history for North Texas residents and local fans, which will make the music festival even more memorable for those who attend,” said Gavitt. “The site is a great location for a concert and it’s close to hotels and the highway, which is fantastic for out-of-town guests and locals. We also want to take this opportunity to thank the North Texas Local Organizing Committee for all of their hard work and John Scovell and Woodbine Development for making this possible. Plans are coming together nicely.”
The 1986 NCAA Men’s Final Four was played at Reunion Arena as Louisville defeated Duke, 72-69, to win the men’s basketball national championship. Kansas and LSU were the two other teams that advanced to the Men’s Final Four that year, the only other time it was held in North Texas.
Reunion Arena opened in April 1980 and was the home of NBA’s Dallas Mavericks from 1980-2001 and the NHL’s Dallas Stars from 1993-2001. Both franchises moved to the American Airlines Center in 2001. Reunion arena also played host to some of the biggest concert acts of all-time, including The Rolling Stones, Paul McCartney, Garth Brooks, U2, Michael Jackson, Frank Sinatra and Bruce Springsteen and the E Street Band.
Reunion Arena officially closed in June 2008 and was demolished in November 2009.