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Big 12 Announces New Digital Agreements
November 06, 2013
The Big 12 Conference has announced a landmark agreement with NeuLion and Campus Insiders, two of the nation’s top digital providers. The arrangement, unique among any in college athletics, will enhance the Big 12 digital presence and allow access to unprecedented information on the league and its member schools.

NeuLion, a leading broadcaster of live and on-demand sports video over the Internet, will continue hosting the Conference’s digital platform, including In addition, the company will also showcase the league through mobile applications, live streaming of events and a Big 12-branded affiliate video portal that will be available on websites in the conference footprint and across the nation. The Big 12 digital platform will also be the interactive destination for all game-related video content, including highlights, condensed games and full archives. The agreement is a four-year extension of a partnership that began in 2008 and will run through the 2016-17 athletic season.

“Growth of the conference’s digital platforms was paramount in reaching this agreement,” noted Big 12 Commissioner Bob Bowlsby. “We are excited to enter into this arrangement and look forward to enhancing the coverage of the Big 12, its student-athletes and member institutions”

Campus Insiders, a leading digital content syndication source and online destination for college sports fans, is the newest Big 12 partner. CI will assist in the facilitation of the Big 12 Digital Network powered by Campus Insiders. The network will showcase the competitions, coaches and student-athletes in every Big 12-sponsored sport. In addition, Campus Insiders will staff a new Big 12 Digital Network Correspondent position, working out of the conference office to provide additional coverage of the league, its 23 championship sports and important events on Big 12 campuses throughout the year.

“We are thrilled to be able to partner with the Big 12 Conference,” noted Campus Insiders Executive Vice President and General Manager Crowley Sullivan. “The Big 12 gives us another premiere conference to showcase on our various platforms.”

The Conference website at will also continue its current original content - both video and written - by Big 12 Insider Wendell Barnhouse. A redesign of the site will take place in conjunction with the debut of new Big 12 branding initiatives in 2014. Additional components of the digital network will be added in the coming months, including enhancements to mobile platforms and more.

“The extension of our agreement with the Big 12 Conference shows our continued commitment to our long standing partners in college athletics,” said Ed O’Brien, Vice President, NeuLion College. “In partnership with the Big 12 staff, we will strive to create a unique fan engagement experience, and leverage NeuLion’s innovative technology to deliver up-to-the minute news, video and dynamic content covering all 10 member schools.”

About the Big 12 Conference
The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 37 million people within its geographic footprint. During its 17-year history, the Conference has produced 566 Academic All-America selections, and claimed national championship team titles in 16 of its 23 sponsored sports. Its student-athletes and teams have combined for 537 individual NCAA titles and 52 team national championships. More than 4,200 student-athletes from across the United States and around the World compete annually under the Big 12 banner.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, NCAA Division I schools and conferences, the NHL, the NFL, MLS, and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company’s IPTV set top box.

About Campus Insiders
Campus Insiders serves college sports fans by creating timely, relevant, and behind the scenes content, programming, products and destinations, and live events that go beyond the standard and give fans a unique, inside perspective, all delivered through the strength of a smart technology experience.

About First Round Media
First Round Media, LLC creates digital product experiences and video properties for digital distribution. The Company develops infrastructure, digital assets, and operations designed to create a leading digital platform for producing and distributing, audio-visual, college sports-themed content (including game highlights). First Round Media’s first property is Campus Insiders, which showcases exclusive video content, national and local coverage, and in-depth analysis for college football and basketball.

First Round Media is a division of Silver Chalice Ventures. The Silver Chalice team operates offices out of Boulder and Chicago, with additional satellite sales offices in New York and Los Angeles. Silver Chalice is an equal opportunity employer.


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