Big 12 Conference Staff
Big 12 Conference
400 East John Carpenter Freeway
Irving, TX 75062
Big12Sports.com / @Big12Conference / #Big12
Title: Director - Digital Content and Strategy
Will Gulley joined the Big 12 Conference in July 2017 and serves as the Director of Digital Content and Strategy. In this role, he oversees production and distribution of audio, video and graphic content.
Gulley came to the Big 12 after serving as the Senior Producer - Digital and Creative Content at AT&T Entertainment Group where he worked on the Emmy-nominated Rich Eisen Show and Dan Patrick Show. He was responsible for developing, producing and publishing branded content as well as implementing revenue-generating strategies for both shows. Working with global brands, Gulley executed million-dollar campaigns during Super Bowl 51, AT&T Pebble Beach Pro-Am and NCAA Final Four. He managed both shows’ mobile applications and websites and generated over 50 million digital impressions during the week of Super Bowl 51.
Prior to AT&T, Gulley worked at UCLA Athletics for five years and finished his time as the Associate Director of Television and Creative Content. As PAC-12 Networks liaison, Gulley was instrumental in the integration of PAC-12 Networks into the fabric of UCLA. He worked through multiple website redesigns, developed the UCLA Gameday mobile applications, and also spearheaded the creation of Bruin Creative and Bruin Films.
Gulley’s early career was spent within the telecommunications industry. For eight years, he served multinational companies with digital and print marketing strategies.
A 2003 graduate of Westmont College, Gulley earned a degree in Economics and Business. He also received a master’s degree in Intercollegiate Athletic Leadership from the University of Washington in 2012.