The Conference's 959,993 cumulative attendance was 139,072 more than the Big East, which was second in total attendance with its 16 squads. The Big 12's per game average of 5,304 topped the second-place Big Ten and its 12 teams by 1,176 a contest. Overall, the Big 12's average more than doubled that of 28 of the 32 leagues.
The Big 12 continues to hold NCAA records for both cumulative attendance (1,021,289 in 2009-10) and average attendance (5,331 in 2001-02) while remaining the only conference to draw one million spectators, which it achieved on six occasions.
A nation-high seven Big 12 schools were ranked in the Top 25 for average home attendance, led by Iowa State for the fourth consecutive year. The Cyclones placed third nationally (9,316) and were in the top five for the fifth straight season. Other Conference rankings were 6. Baylor (8,563), 9, Oklahoma (6,851), 11. Texas Tech (6,693), 12. Texas A&M (6,555), 24. Kansas State (4,069), 25. Texas (3,988) and 45. Oklahoma State (2,675).
Baylor (2. 339,404), Iowa State (5. 218,860), Texas A&M (7. 205,553) and Texas Tech (10. 194,101) were among the top 10 programs in all-games attendance which includes home, road and neutral sites.
Oklahoma was listed fourth for largest home attendance increase from the previous season after averaging 1,362 additional fans in 2011-12.