The Conference has commissioned a new series of public service announcements (PSAs) that will be aired beginning in January. The PSAs deliver messages that continue to reinforce the strength, success and stability of the Big 12.
During each televised men's basketball conference game, the competing teams and their conferences receive one 30-second commercial segments that will be broadcast. This year, the Big 12 had added two basketball-specific commercials that highlight the athletic excellence of its programs. For the first time, the Conference PSAs use the men's basketball head coaches in individual spots. The creative director for the project was Ken Maxwell of Hill + Knowlton Strategies, the Big 12's public relations partner.
In addition to the two new men's basketball spots, previously produced commercials that highlight the member schools' academic achievements may be seen. Another PSA involving Special Olympics, a long-time Big 12 partner, will also be in the rotation.