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Dr Pepper Extends Corporate Partnership with Big 12 Conference
August 22, 2008

Watch Video: Dan Beebe Discusses The Dr Pepper Agreement

The Big 12 Conference and ESPN Regional Television (ERT) announced that Dr Pepper has signed an additional four-year sponsorship with the Big 12 Conference Corporate Partner Program and remains the official soft drink of the league through the 2011-12 athletic season.

“The Big 12 is thrilled to continue our longstanding relationship with Dr Pepper,” said Tim Allen, senior associate commissioner of the Big 12. “They have been an ideal sponsor to work with and provide a dynamic name for our football championship. We look forward to the continuation of this mutually beneficial relationship.”

Since the Big 12 Conference was established in 1996, Dr Pepper has been title sponsor of the conference’s football championship game. This season, the Dr Pepper Big 12 Football Championship will be played Saturday, Dec. 6, at Arrowhead Stadium in Kansas City, Mo.

”We are pleased to extend our relationship with the Big 12 Conference,” said Alice Nolan, vice president of media and partnerships for Dr Pepper. “The Big 12 has been an excellent partner over the past 12 years, and we look forward to continued collaboration and success.”

Dr Pepper joins Big 12 corporate partners ConocoPhillips, Chick-fil-A, Geico, Gatorade, Toyota and XM Satellite Radio.

“We are excited to have Dr Pepper as a partner with the Big 12 Conference,” said Pete Derzis, senior vice president & general manager, ERT. “This partnership combines a great, well-known brand in Dr Pepper with the academic and championship excellence of the Big 12 membership.”

For more information, visit or, home of ESPN Regional Television.

About Dr Pepper
Dr Pepper is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit

About the Big 12
The Big 12 Conference is comprised of Baylor University, University of Colorado at Boulder, Iowa State University, University of Kansas, Kansas State University, University of Missouri-Columbia, University of Nebraska-Lincoln, University of Oklahoma, Oklahoma State University, University of Texas at Austin, Texas A&M University and Texas Tech University. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses seven states with over 42 million people within its geographic footprint. More than 4,600 student-athletes compete annually in the 21 sports sponsored by the Conference.

ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 900 sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for several college conferences.

ESPN Regional Television markets and/or owns several other sporting events, including collegiate football events: the Bell Helicopter Armed Forces Bowl; The Home Depot College Football Awards; the MEAC/SWAC Challenge; the New Mexico Bowl; the Bowl; the Pioneer Las Vegas Bowl; the Sheraton Hawai’i Bowl; and the St Petersburg Bowl; collegiate basketball events: the Anaheim Classic (Calif.); the Charleston Classic (S.C.); the Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); the O’Reilly Auto Parts All-College Basketball Classic (Oklahoma City); the O’Reilly Auto Parts Puerto Rico Tip-Off (San Juan); the O’Reilly ESPNU BracketBusters; and the SEC/BIG EAST Invitational; as well as the ESPN National Golf Challenge presented by Callaway. For more information, visit

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