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The winners of the North and South Divisions of the Big 12 Conference will meet in Cowboys’ Stadium in Arlington, Texas, to compete for the league championship and right to represent the Big 12 in the prestigious Bowl Championship Series (BCS).
The 14th annual title game is scheduled for Saturday, December 5 and will be nationally-televised by ABC Sports at 7 p.m. (CST). It will also be broadcast by XM Satellite Radio. The Dr Pepper Big 12 Championship will be played in North Texas for the second time as the 2001 game was held in Texas Stadium. The North representative will be the home team this year and utilize the sideline on the press box side of the field.
Previous years have produced some memorable upsets which have affected the college football landscape around the country. In four of the previous 13 championships, a team that would have qualified for the national championship game has been knocked out by a loss in the Big 12 Championship (1996 - unranked Texas def. #3 Nebraska; 1998 - #10 Texas A&M def. #1 Kansas State; 2001 - #10 Colorado def. #3 Texas; 2007 - #9 Oklahoma def. #1 Missouri).
Since the first season of Big 12 play in 1996, the league has sponsored a championship game. Per NCAA guidelines, a conference with 12 members may play a 13th football game to determine a champion, provided the regular season is played in divisions.
The Dr Pepper Big 12 Championship Game has been a huge draw in numerous cities throughout the league. In the 13 previous editions, the contest has been played before a total of more than 888,000 fans. The 2010 Dr Pepper Big 12 Championship will also be played at Cowboys Stadium.
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