"We are very pleased to have renewed and extended our agreements with five of our current bowl partners," said Big 12 Conference commissioner Dan Beebe. "These outstanding games have served as the foundation of our bowl contracts for several years."
In an arrangement with the New York Yankees, the Big 12 adds a new partner to its football postseason.
"These agreements provide an exceptional lineup of games, with good destinations and quality opponents from BCS automatic qualifying conferences," added Beebe. "The success of the Conference coupled with competitive marketplace forces allowed several current partners to move up in our selection order, resulting in a 33 percent annual increase in non-BCS bowl payouts.
"We are also in the process of discussing further options and exploring the possibility of adding an additional game to our bowl lineup," Beebe said.
This marks the final season of the current four-year cycle of Big 12 bowl agreements. Beginning in 2010, the Big 12 bowl lineup will feature:
| Bowl Game | Opponent |
| Tostitos Fiesta and/or BCS National Championship Game |
|
| AT&T Cotton | SEC |
| Valero Alamo | Pac-10 |
| Insight | Big Ten |
| Pacific Life Holiday | Pac-10 |
| Texas | Big Ten |
| New York Yankees | Big East |
