A total of 88 member schools and conferences submitted proposals in the third year of the pilot program.
"What we have learned during the first two years of the program is that marketing focused on ticket sales rather than just attendance and programs that focus on a single concept stand out. They have proven to be more successful in terms of overall attendance, achievement of specific program goals, the ability to bring in new fans and long-term sustainability," said NCAA Division I Women's Basketball Vice President Sue Donohoe.
National office staff served as evaluators of the proposals. Grants are awarded on a one-year basis and are not automatically renewed.
Other 2010-11 grant recipients are the Atlantic Sun Conference, Bowling Green State University; Columbia University; University of Dayton; University of Hartford; Miami University; Southern Illinois University at Carbondale; Stanford University; University of Florida; Virginia Polytechnic Institute and State University; West Virginia University; Xavier University and the West Coast Conference.
"We are proud that after the first two years of the program, 12 of our previous grant recipients are on track to achieve a 50 percent increase in attendance over a five-year period," said Donohoe.
The NCAA will continue to look for ways to provide marketing and guidance to schools and conferences to help promote women's basketball, she added.
This marketing initiative concept was generated from the NCAA Division I Women's Basketball Discussion Group, chaired by the late NCAA President Myles Brand. The group consisted of head coaches, media representatives, former student-athletes, conference, institutional and Women's Basketball Coaches Association administrators. It has been strongly supported by the NCAA Division I Women's Basketball Committee and the NCAA Division I Women's Basketball Issues Committee.
Kansas, Iowa State and Texas Tech are previous grant recipients in the first two years of the program.
About the NCAA and Division I Women's Basketball
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
NCAA women's basketball is characterized by strong fundamentals, high quality of play, sportsmanship, role model student-athletes and family oriented entertainment. The latest NCAA Graduation Success Rate figures show 83 percent of NCAA Division I women's basketball players graduate. In terms of the NCAA Academic Progress Rate, which measures term-by-term academic success, the overall score is 966, well above the NCAA benchmark of 925.