Texas Tech coach Kliff Kingsbury appears in this month’s Esquire. Coach Bro was featured the magazine’s regular feature How I Dress. Here's the article:
It must have been Deion Sanders who coined the phrase "If you look good, you feel good. If you feel good, you play good." After entering the coaching profession in 2008, I quickly realized that I wasn't feeling the traditional coaching attire: the tucked-in multicolored polo, the pleated khaki coaching pants, and the shiny white jogging shoes. At first, you just throw on what they give you and roll with it. I'd put on the issued gear and think, I haven't worn anything like this since I was in fifth grade. I couldn't get beyond the fact that I was rocking something on game days that I would never be caught dead wearing in my everyday life. If I was going to be a coach, in both my dress and how I worked with players, I was going to be myself and be comfortable. So after my first year at the University of Houston, I went to a different look and have stayed with it since coming to Texas Tech.
My game-day attire consists of a solid-black long-sleeved Dri-FIT shirt with the Texas Tech emblem, flat-front gray pants, and a pair of Under Armour's new Mobtown shoes. They're more of a chill Vans type of shoe. And Frogskins-style shades. I'd worn them all summer while going to the beach and thought, Why would I trade these in for some coachy- looking glasses? They've become a big deal to certain people, I guess, because it wasn't the traditional look.
When I started dressing how I wanted, a few of the older coaches made comments. But as long as you're doing your job successfully, those comments stop pretty quickly. I think they thought I was being a young punk, trying to be cute, but in no way was that the case. I was just trying to be comfortable by wearing what I thought looked right. Whether you are Bayern Munich's Pep Guardiola, who has the best game-day attire in the world, the one wearing the skinny tie on the sidelines; or Bill Belichick sporting the cut-off sweatshirt, you want to be consistent in who you are. You get only 12 game days a year. It's a big deal.