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Staff Changes Announced in Communications Department
July 31, 2017

The Big 12 Conference announced the assignment of new roles in its communications department. Rachel Coe has been appointed Communications Coordinator, Will Gulley will serve as Director of Digital Content & Strategy, Joni Lehmann was promoted to Director of Media Services, and Aaron Pryor and Christine Williamson were named Digital Media Correspondents.

These personnel moves, effective immediately, are part of the reorganizational alignment of the communications staff to better meet the growing information demands of a 24/7 news cycle.

“This reorganization will bring the Big 12 a renewed energy in leading the intercollegiate athletics communications field,” said Big 12 Conference Commissioner Bob Bowlsby. “I’m confident our new team structure successfully positions us for the ever-changing communications landscape.”

Coe was appointed to Communications Coordinator after a one-year stint as the conference’s Will Hancock Communications Assistant.

Gulley will serve as Director of Digital Content & Strategy. He joins the conference from AT&T Entertainment, where he was responsible for branded content strategy, production and distribution. 

Lehmann was promoted to Director of Media Services after serving as Associate Director of Communications for the conference.

Pryor was named Digital Media Correspondent following a Digital Network Assistant internship.

Williamson, previously a Big 12 Correspondent for Campus Insiders, joins as a Digital Media Correspondent.

Additional positions are in the process of being filled and will be announced at a later date.

About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 38 million people within its geographic footprint. In its 21st year, the Conference has produced over 600 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for 645 individual NCAA titles and 58 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook ( and Twitter (@Big12Conference).

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