Big 12 Conference Staff
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Title: Executive Associate Commissioner - Championships
Dayna Scherf is in her 20th season at the Big 12 Conference and currently serves as Executive Associate Commissioner for Championships. She previously has held positions of Senior Associate Commissioner for Championships, Associate Commissioner for Championships, Assistant Commissioner for Championships, Director of Championships and Assistant Director of Championships since coming to the Big 12 in August 1999.
She oversees regular-season and championship administration for 21 of the league’s 23 sports. She also has served as tournament manager for a number of NCAA events, including the 2017 NCAA Women’s Final Four, the 2014 and 2003 NCAA Division I Women’s Volleyball Championships and the NCAA Division I Women’s Basketball Regionals in Dallas (2011, 2016), Oklahoma City (2008, 2009, 2013) and Kansas City (2010, 2018). She works closely with the conference’s respective coaching groups and senior woman administrators. She was the 2010 recipient of the Judith M. Sweet Commitment Award.
Scherf came to the Big 12 after four years at the Sun Belt Conference where she was the Director of Media Services and later Assistant Commissioner. While at the Sun Belt, she developed the league’s media relations plan, coordinating conference publications, press releases, statistics
Prior to joining the Sun Belt, Scherf spent the 1994-95 academic year as
Scherf has also served as media relations director and softball coordinator for the Ohio Senior Olympics and media relations assistant for the Dayton Wings of the World Basketball League.
The Bellbrook, Ohio, native graduated summa cum laude from the University of Dayton in 1993 with a major in
Scherf received her master’s degree in