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Big 12 Conference Staff

Big 12 Conference
400 East John Carpenter Freeway
Irving, TX 75062
469/524-1000 / @Big12Conference / #Big12

Maria Swanson

Title: Director - Championships Operations

Maria Swanson enters her ninth season with the Big 12 and the first as Director for Championships Operations. Previously, Swanson has served as Championships Manager, Assistant Director and Associate Director of Championships.

As a member of the conference’s championship staff, Swanson is responsible for the supervision of interns, championship game presentation/fan engagement and the department contact for corporate partner relations.  Additionally, Swanson is the sport liaison for the sports of Softball and Tennis. She was appointed to the NCAA Division I Tennis Committee in September 2014 and will serve through 2019. 

Prior to joining the Big 12, Swanson served as the Event Manager at the St. Louis Sports Commission where she started as an intern in 2008.  While in St. Louis, Swanson was the volunteer coordinator for numerous events including the 2009 NCAA Division I Women’s Final Four. 

Swanson graduated from the University of Missouri with degrees in Educational Studies and Black Studies.  While serving as the game operations volunteer coordinator for the 2017 NCAA Division I Women’s Final Four, Swanson earned her Masters of Recreation and Sports Administration from Western Kentucky University.

Swanson recently married former Baylor student-athlete Tommy Swanson, Jr. who was honored as a Baylor Legend in 2015.  The two currently reside in North Dallas with their miniature poodle Sweetness.

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