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Big 12 Conference Staff

Big 12 Conference
400 East John Carpenter Freeway
Irving, TX 75062
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Bret Ayers

Title: Director - Technology and Video Services

Bret Ayers returns for his seventh season with the Big 12 Conference and has served in his current role as the director of technology and video services since July 2016.

Ayers is responsible for the coordination of the officiating video operations, which includes football and other Conference sports. Ayers is involved with the exchange and replay systems and is also responsible for the newly installed Big 12 Replay Operations Center (ROC) in Irving, which is used on football game days to monitor replay events in real time. 

Ayers joined the Big 12 staff as a video services manager in July 2011. Before his arrival at the Conference, Ayers served as a video graduate assistant for the West Virginia University football team. He also served as a GA for UTEP for two seasons.

Prior to his GA position with the Miners, Ayers served as the assistant defensive line coach and video coordinator at his alma mater Grove City College (Pa.).

The Duncansville, Pennsylvania, native was a two-year letterwinner at Grove City College and earned a bachelor’s degree in business management. He earned a master’s degree in business administration from the University of Texas at El Paso.

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