The Valero Alamo Bowl today announced that Valero has extended its title sponsorship through the 2025 game.
“Valero is proud to extend its title sponsorship of the Valero Alamo Bowl, an event we have helped grow to its current position as the #1 game outside of College Football Playoffs,” said Valero Executive Vice President and Chief Financial Officer Mike Ciskowski. “Valero and the Valero Alamo Bowl share a passion of supporting higher education and delivering a positive impact to San Antonio. This extension will continue to deliver these to our community for many years to come.”
A sponsor of the Alamo Bowl since its inception in 1993, Valero became the title sponsor in 2007 with an original three-year commitment followed by a four-year extension for 2010-2013 and a six-year extension for 2014-2019. This new extension through the 2025 game mirrors the length of contracts the Valero Alamo Bowl has with ESPN, the Big 12 Conference and the Pac-12 Conference.
“Valero has been a terrific partner since our inception and has fueled our growth as title sponsor the last 11 years,” said Derrick Fox, President/CEO of the Valero Alamo Bowl. “With the support of an admired industry and community leader in Valero joining ESPN and our two partner conferences in the Big 12 and Pac-12 committing through 2025, we are in an enviable position as we strive to make the next 25 Valero Alamo Bowls even more memorable than our first 25.”
Inclusive of the Valero Alamo Bowl’s 25th Anniversary game in 2017, past Alamo Bowls have combined to deliver 1.5 million attendees to the Alamodome, 136 million viewers to ESPN, $105 million to its partner conferences and participating universities as well as $873 million in total economic impact to San Antonio.
The 2017 Valero Alamo Bowl featuring #15 TCU’s come-from-behind 39-37 victory over #13 Stanford was the Valero Alamo Bowl’s fourth straight Top 15 matchup and the 10th time since 2005 the game’s outcome was undecided until the final minutes.
The event also brought 37,616 out-of-town visitors to San Antonio and generated a total economic impact of $38.3 million for the city last year, according to a report conducted by Economic Analytics Consulting. Since the advent of the College Football Playoff (CFP), the Valero Alamo Bowl is the only non-CFP game to feature a Top 15 matchup.
“Raising our contributions to the participating universities from $1.4 million in our first year to $8.5 million today has delivered San Antonio higher profile teams as well as greater recognition, tourism and economic vibrancy,” said 2017 Valero Alamo Bowl Chairman Mike Chapman. “Thanks to widespread community support and Valero’s title sponsorship, the Valero Alamo Bowl has gone from the new kid on the block to one of the most prestigious and anticipated bowl games each year. The Bowl and San Antonio are fortunate to have such a civic-minded company as Valero headquartered here.”