Big 12 men’s basketball recorded the highest viewership of any conference on ESPN for the 2017-18 season.
The Conference averaged 1.2 million viewers for an increase of 6% from the previous season. Viewership across all ESPN networks combined increased 10% with an average of 581,000.
The 2018 Phillips 66 Big 12 Men’s Basketball Championship game between West Virginia and Kansas was the most-viewed contest in the championship in 16 seasons and the second-most watched on record with 2.9 million viewers. In addition it was the third-most watched game of Championship Week across all networks.
ESPN’s College GameDay originated from Big 12 schools for half of its eight shows. The previous Conference high in one season was two appearances.