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Big 12 Conference Staff

Big 12 Conference
400 East John Carpenter Freeway
Irving, TX 75062
469/524-1000
Big12Sports.com / @Big12Conference / #Big12


Samantha Rippon

Title: Coordinator - Social Media

Samantha Rippon enters her first season with the Big 12 Conference as Social Media Coordinator. Rippon manages and distributes all content across the Big 12 Social Media channels, in addition to serving as a leading voice for @Big12Conference across social.

Prior to joining the Big 12 staff, Rippon served three years as the Community Manager at BBDO New York for the BACARDI portfolio.  She managed and advocated for brands including BACARDI, Grey Goose, and Bombay Sapphire Gin across all social media channels, and also assisted with copywriting for social content.

A native of Oxford, Mississippi, Rippon graduated from the University of Mississippi in 2011 with a B.A. in Journalism, specializing in Public Relations. Rippon served as a work-study Ole Miss Football Recruiting Assistant for three years.

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