The Big 12 Conference will launch its “Big 12 Built” campaign on Thursday, March 21. The social media campaign will display the transferable skills that student-athletes acquire throughout their experience at a Big 12 institution. The campaign will run on the Conference’s Twitter account, @Big12Conference.
Each Conference institution across 10 sports will be highlighted. The Big 12 will recognize a transferable skill each week, as identified by the 24 student-athletes that serve on the Big 12’s Student-Athlete Advisory Committee (SAAC). These skills range from Leadership to Self-Motivation and Time Management.
The Twitter graphic will feature a Conference SAAC member competing in their sport, along with a brief description of how the skills developed as a student-athlete are marketable to future employers and can lead to success in a professional career after sport.