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Big 12 Built Campaign Launches Thursday
March 20, 2019

The Big 12 Conference will launch its “Big 12 Built” campaign on Thursday, March 21. The social media campaign will display the transferable skills that student-athletes acquire throughout their experience at a Big 12 institution. The campaign will run on the Conference’s Twitter account, @Big12Conference.

Each Conference institution across 10 sports will be highlighted. The Big 12 will recognize a transferable skill each week, as identified by the 24 student-athletes that serve on the Big 12’s Student-Athlete Advisory Committee (SAAC). These skills range from Leadership to Self-Motivation and Time Management.

The Twitter graphic will feature a Conference SAAC member competing in their sport, along with a brief description of how the skills developed as a student-athlete are marketable to future employers and can lead to success in a professional career after sport.

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