Big 12 Conference Staff
Big 12 Conference
400 East John Carpenter Freeway
Irving, TX 75062
Big12Sports.com / @Big12Conference / #Big12
Title: Director - Media Services
Joni Lehmann was elevated to the new position of Director of Media Services in 2017. She joined the Big 12 staff in August 1998 as assistant media relations director after spending a year in the same capacity at the Southeastern Conference. She also served as associate director of communications from 2005-17.
Lehmann coordinates the Conference’s media service efforts for the Big 12’s 23 sports and is the primary contact for football and men’s basketball. She also serves as the media coordinator for the Big 12 Football Championship game and the Phillips 66 Big 12 Men’s Basketball Championship, as well as the annual football and men’s basketball media days.
Lehmann was the local media coordinator for the 2017 NCAA Division I Women’s Basketball Final Four and the 2003 NCAA Division I Women’s Volleyball Championship. She served on the Women’s Final Four Media Coordination Committee and has directed the media efforts for six women’s basketball regionals hosted by the Big 12. Lehmann has staffed two of the three CFP national championship games and numerous Cotton Bowl Classic games.
Additionally, she serves as the Conference liaison to the Big 12 Women's Golf coaches and the Big 12 Women’s Golf Championship.
The Nowata, Okla., native graduated from the University of Oklahoma in May of 1990 with a bachelor’s degree in journalism. After working in the OU Sports Information Department as a student assistant, Lehmann served an internship at the University of Kentucky and spent six years as the Women's Sports Information Director at Stephen F. Austin State University.