Since 1994, the XII mark has stood for athletic and academic excellence and over the past 20 years the mark has resonated with fans on Big 12 campuses and across the nation. July 1, 2014 marked the launch of the new Big 12 Conference logo which draws upon great history and modernized the logo for the next generation of Big 12 fans. The logo and accompanying style elements integrate the league's iconic heritage with a progressive new look. The modernization was not taken lightly with research conducted and all of the league's member institutions involved in the process. Looking forward, the Big 12 Conference, and its mark, will stand out in the classroom and in competition venues as the Big 12 continues to set itself apart as one of the top collegiate conferences in the nation.