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Big 12 Conference Selects Hill+Knowlton Strategies as Public Relations Partner
April 26, 2012
The Big 12 Conference has selected global firm Hill+Knowlton Strategies as its public relations agency of record. The Big 12 account, which H+K Strategies won in a competitive bid, will be led by H+K Strategies' Dallas office with support from its Washington, D.C. office.

H+K Strategies will work with the Big 12 Conference to provide comprehensive communications support including brand positioning, marketing communications, media relations, digital communications and stakeholder engagement across the organization and its 10 member institutions.

"The Conference's eight-person public relations agency selection committee was impressed by the caliber of H+K Strategies, its ability to create innovative programs that deliver results and understanding of our business challenges," said Kansas State University president and selection committee member, Kirk Schulz. "As the Big 12 Conference welcomes its two new members, we wanted to execute a more aggressive communications campaign to promote the many strengths of our conference and member institutions. We believe H+K Strategies is the right partner and we are excited to work with their team to carry out a dynamic, multifaceted communication strategy."

"We are proud to add the Big 12 Conference as a marquee client to our U.S. sports marketing and sponsorship practice," said Ken Luce, global chief operating officer at H+K Strategies. "The Big 12 is highly regarded on a national level and this win is a clear demonstration of our exceptional energy, creativity and ability to implement programs that drive measurable business results for our clients."

The Big 12 conducts intercollegiate athletic competition in 23 sports and is one of six conferences with automatic qualification into the Bowl Championship Series (BCS). Since it began play in 1996-97, Conference members have won 46 national team titles and 511 individual NCAA championships. The Big 12 and its member institutions are committed to a competitive environment where sportsmanship and fair play take center stage. Whether on the field, in the classroom, or within the community, the student-athletes, administrators, coaches and game officials of the Big 12 support the highest ideals in sportsmanship.

About the Big 12 Conference
The Big 12 Conference will be comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia - beginning July 1, 2012. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 37 million people within its geographic footprint. More than 4,100 student-athletes from across the United States and around the World compete annually in the 23 sports sponsored by the Conference.

About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 85 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.


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