“This is a great day for the City of Dallas and the Heart of Dallas organization,” said Britton Banowsky, Heart of Dallas founder (and commissioner of Conference USA). “Working with ERT and partner conferences, we will be able to continue this bowl game in Dallas for many years to come. It also ensures that our mission to give back to the community will be funded well into the future. We are proud of the work we put into last year’s game and are confident that ERT will be able take it to the next level.”
“A bowl game in the historic Cotton Bowl on New Year’s Day that benefits worthy charities in Dallas is a unique opportunity that we could not pass up,” said Pete Derzis, senior vice president and general manager of ERT. “We look forward to hosting great bowl matchups that will generate revenue for the Heart of Dallas and their beneficiaries.”
After two seasons as the TicketCity Bowl, the name of the postseason game at the Cotton Bowl was changed to the Heart of Dallas Bowl. The 2013 game featured Oklahoma State of the Big 12 Conference against Purdue of the Big Ten Conference. The Cowboys posted a 58-14 win over the Boilermakers before a crowd of 48,313. The game raised $100,000 for the Metro Dallas Homeless Alliance, helping to move 225 individuals and families into permanent housing.
The Heart of Dallas Bowl becomes the second bowl game to be owned and operated by ERT in Dallas-Fort Worth. Based in Charlotte, ERT has run the Bell Helicopter Armed Forces Bowl since 2003. Brant Ringler, executive director of Bell Helicopter Armed Forces Bowl, and his team will oversee both bowl games.
In July, it was announced that the Bell Helicopter Armed Forces Bowl had joined forces with the Heart of Dallas Bowl presented by PlainsCapital Bank to secure a commitment to have a Big Ten Conference school play in the postseason games, on a rotating basis, during a seven-year period (2013-2019 seasons).
In late August, the Big 12 Conference announced that one of its member schools will be playing in either the Heart of Dallas Bowl presented by PlainsCapital Bank or the Bell Helicopter Armed Forces Bowl starting with the 2014 season. The Big 12 Conference will supply a selection in five of the six seasons (2014-2019), and will be a primary back-up selection in one of the years.
As intended when the NCAA sanctioned the bowls, this means that each year the two bowls will be uniquely different from each other. Over the next six years neither game will feature the same match up. Final match-ups and tie-ins will be announced at a later date.
Heart of Dallas - Heart of Dallas is a new nonprofit organization that hosts sports and entertainment events benefiting Dallas charities. It exists to fuel bold social change and to inspire the next generation of Dallas philanthropists. Find out more at theheartofdallas.org, or join the cause on Facebook.
PlainsCapital Bank, a subsidiary of PlainsCapital Corporation, is one of the largest independent banks in Texas with 34 branches in Arlington, Austin, Dallas, Fort Worth, Lubbock, San Antonio and Weatherford. In 1988, PlainsCapital Corporation, led by current chairman and CEO Alan B. White, acquired Plains National Bank in Lubbock, Texas. In 1999, Plains National Bank expanded to Dallas and opened its first branch on Turtle Creek Blvd. In 2003, Plains National changed its name to PlainsCapital Bank. In 2003, PlainsCapital Bank entered the Fort Worth market and began its first of two years of sponsorship with the Fort Worth Bowl (now the Bell Helicopter Armed Forces Bowl). In 2012, PlainsCapital Bank signed on as the presenting sponsor for the Heart of Dallas Bowl. PlainsCapital employees give their time and talent through board participations, blood drives and service events to help improve the quality of life in the communities where they live and work to organizations including the United Way, March of Dimes, American Diabetes Association, cancer research and numerous others. The bank concentrates their philanthropic efforts on programs that support education, health and wellness, and neighborhood improvement.
ESPN Events - ESPN Events, a division of ESPN Regional Television (ERT), owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes two Labor Day weekend college football games; 10 college bowl games and eight college basketball events, which accounts for approximately 200 hours of programming, reaches almost 64 million viewers and attracts over a half a million attendees each year. With satellite offices in Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. A subsidiary of ESPN, ERT is also the production headquarters for ESPNU; syndication rights-holder and producer of national and regional shows for college conferences (SEC, American, Big 12, Mid-American) and manages the Big 12 Corporate Partner Program. Collegiate Football - BBVA Compass Bowl (Birmingham, Ala.); Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Dallas-Fort Worth); Camellia Bowl (Montgomery, Ala.); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Heart of Dallas Bowl (Dallas-Fort Worth); Las Vegas Bowl; MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Sheraton Hawai’i Bowl (Honolulu) and The Home Depot College Football Awards. Collegiate Basketball - Armed Forces Classic (Camp Humphreys, South Korea); Charleston Classic (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s & Women’s Basketball Classics presented by Corona Extra (Madison Square Garden & Durham, N.C.); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan, PR); State Farm Champions Classic (United Center, Chicago) and Wooden Legacy (Orange County, Calif.). For more information, visit >www.espnevents.com or follow on Twitter and Facebook.