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Texas' Basketball To Play In China In 2015
March 15, 2014
Wendell Barnhouse is a nationally-known and respected columnist who has spent over 20 years covering collegiate athletics. He has reported from 25 Final Fours and more than three dozen bowl games and has written about the Big 12 and its schools since the conference's beginning. Barnhouse will be updating the Big 12 Insider on happenings and behind-the-scenes information about the conference.

In about 18 months, a Texas basketball game will be a part of history.

The Pac-12 Conference’s Globalization Initiative plans to have the Longhorns’ season opener, a non-conference game with Washington, played in China on Nov. 14, 2015. It will be the first NCAA regular-season game played in that country. The Pac-12 is anxious to extend its brand to China and Texas will be a beneficiary of that.

“We are excited to be opening the 2015-2016 season against the Washington Huskies in China,” UT athletics director Steve Patterson said in a statement. “This will be a great educational experience for our student-athletes and another opportunity to strengthen the university’s brand in the world’s most populous country.”

Expanding the reach of the Longhorn brand is a priority for Patterson. In his previous role at Arizona State, the school’s basketball team went to China in the summer of 2013.

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