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"Chillin4Charity" Sweeping The Big 12, Country
June 25, 2014
Wendell Barnhouse is a nationally-known and respected columnist who has spent over 20 years covering collegiate athletics. He has reported from 25 Final Fours and more than three dozen bowl games and has written about the Big 12 and its schools since the conference's beginning. Barnhouse will be updating the Big 12 Insider on happenings and behind-the-scenes information about the conference.

When the topic is “viral videos” it’s typically a topic that has a negative spin – something involving Justin Bieber … or a World Cup soccer player taking a bite out of an opponent.

But over the last week or so, some “chilling” videos with a positive impact have swept across the Internet.

It’s about “Chillin’4Charity” and it benefits the Kay Yow Cancer Fund. Arizona women’s coach Niya Butts started the craze and now everybody’s doing it. Butts started the “pay it forward” challenge by asking fellow coaches to respond to her challenge. If they respond within 48 hours, Butts donates $50 for each coach challenged; if the coaches don’t meet the deadline, they must donate $250.

Student-athletes are involved by challenging fellow S-A’s with community service hours as the payoff.

Big 12 coaches and schools have been heavily involved. Here are links to the videos currently available; check back for updates: BaylorIowa StateKansas (which produced a second video), Kansas StateOklahoma, Oklahoma StateTCU (which did two videos), Texas Tech and West Virginia (which also did two videos).

Big 12 associate commissioner Dru Hancock, incoming chair of the NCAA women’s basketball committee, and that group got iced and then challenged the NCAA men’s basketball committee.

Oklahoma softball coach Patti Gasso accepted the challenge from OU’s Sherri Coale. 

The challenges have gone outside the athletic world to include ESPN’s Rece Davis and Holly Rowe, FSN’s Brenda VanLengen and Ron Thulin plus even Your Humble Correspondent.

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