When Your Humble Correspondent stumbles into the world of fashion, it’s not an attractive outcome. And when the subject is women’s fashion, then … run for cover.
With that warning, here’s what YHC has to say about the following story: pink is the new purple. Kansas State has joined Victoria Secret’s exclusive “PINK” Collegiate Collection merchandise line.
Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for college-aged women and features highly recognizable brand iconography and the names and logos of select colleges and universities. The PINK Collegiate Collection, originally introduced in 2008, is an exclusive assortment of co-branded merchandise which includes tees, shorts, hats, hoodies, and sweats. The K-State merchandise will be available at eight Victoria’s Secret stores across Kansas as well as online at www.victoriassecret.com/pink beginning August 6.
(That previous paragraph comes from the news release; YHC rarely strings the words “recognizable brand iconography” in a sentence.)
“The PINK Collegiate Collection is one of the hottest selling lines in women’s clothing, and we are excited to join a select number of universities as a participant,” said Tami Breymeyer, K-State’s director of licensing. “We appreciate the efforts of LRG in expanding our brand and also Victoria’s Secret for partnering with us and providing Wildcat fans this popular line of apparel.”
(Also, those disappointed with the photo selected to appear with this story … you’re on the wrong web site for that.)