In about 18 months, a Texas basketball game will be a part of history.
The Pac-12 Conference’s Globalization Initiative plans to have the Longhorns’ season opener, a non-conference game with Washington, played in China on Nov. 14, 2015. It will be the first NCAA regular-season game played in that country. The Pac-12 is anxious to extend its brand to China and Texas will be a beneficiary of that.
“We are excited to be opening the 2015-2016 season against the Washington Huskies in China,” UT athletics director Steve Patterson said in a statement. “This will be a great educational experience for our student-athletes and another opportunity to strengthen the university’s brand in the world’s most populous country.”
Expanding the reach of the Longhorn brand is a priority for Patterson. In his previous role at Arizona State, the school’s basketball team went to China in the summer of 2013.